The cryptocurrency market continues to expand, with Bitcoin recently surpassing $44,000. As digital assets gain mainstream traction, investors are increasingly focused on understanding the opportunities and risks involved. To explore these dynamics, Bankee Community Bank partnered with Bitopro Group and entrusted the FinTech Research Center at National Chengchi University to conduct a comprehensive survey of virtual asset users in Taiwan.
Fielded between September 20 and October 6, the "2023 Virtual Asset Survey" collected 3,434 valid responses from social media users, Bankee customers, Bitopro exchange users, and students. With a 95% confidence level and a sampling error of ±1.67 percentage points, the findings offer valuable insights into investor behavior, profitability patterns, and generational preferences in crypto adoption.
👉 Discover how different generations approach crypto investing—click to learn more.
Core Findings: 6 Major Highlights from the Survey
1. Higher Familiarity Correlates with Greater Profitability
A clear positive relationship exists between knowledge and returns. Respondents who rated their familiarity with virtual assets at level 1 reported a profit rate of just 35%. In contrast, those who rated themselves at level 10 saw a striking 74% profitability rate. This underscores the importance of education and awareness in achieving investment success.
Understanding blockchain fundamentals, wallet security, market cycles, and risk management strategies significantly enhances decision-making quality. Investors who take time to learn before diving in are more likely to avoid emotional trading and common pitfalls like pump-and-dump schemes.
2. Long-Term Engagement Increases Winning Chances
Duration of involvement plays a crucial role in investment outcomes. Those engaged for less than one year reported a winning rate of 58.4%, while investors active for over ten years achieved a remarkable 75% success rate.
Long-term holders not only benefit from compounding effects but also develop resilience during market downturns. Notably, 14.6% of long-term investors (10+ years) have allocated over NT$10 million to digital assets—far exceeding other groups.
👉 See how sustained engagement can boost your crypto returns.
3. Passive & Automated Strategies Yield Highest Returns
Contrary to popular belief that active trading leads to better results, the survey found that passive and automated methods generated the highest profitability:
- Lending: 68.7% profitability
- Quantitative (AI robot) trading: 68.2%
- Liquidity mining: 67.5%
- GameFi: 67.3%
- Staking: 66.7%
- NFTs: 65.7%
- Futures trading: 64%
- Spot trading: 62.2%
These findings suggest that consistent, rule-based strategies—especially those leveraging yield-generating mechanisms—are more effective than frequent buying and selling.
4. Financial Professionals and Students Lead in Profitability
By occupation, finance industry professionals achieved the highest profit rate at 71.9%, followed by students at 66.7%.
Finance workers tend to invest larger amounts (often exceeding NT$1 million) primarily through spot trading, reflecting disciplined portfolio management. Meanwhile, students adopt innovative approaches despite limited capital—favoring diverse tools like GameFi, NFTs, and staking.
This dual leadership highlights that both experience and openness to experimentation contribute to success.
5. Top-Performing Zodiac Signs: Capricorn, Gemini, Aquarius
While astrology isn’t science, the data reveals intriguing patterns:
- Capricorn: 69.3% profitability — known for discipline and patience
- Gemini: 68.7% — quick decision-makers adaptable to volatility
- Aquarius: 68.6% — early adopters embracing new trends
Even if symbolic, these results reflect behavioral traits aligned with successful investing: strategic thinking, agility, and innovation.
6. Generational Preferences Shape Investment Behavior
Each generation exhibits distinct attitudes toward virtual assets.
Z Generation (Born 1997–2012): The "Digital Asset Natives"
Z世代 stands out as the most crypto-native cohort:
- 22.4% allocate over 50% of their total assets to crypto (vs. 12.5% average)
- 13.8% invest exclusively in virtual assets, avoiding traditional markets
- 61.9% engage in futures trading, far above the overall average of 38.7%
- 54.8% invest in meme coins, compared to 38.2% overall
- 57.5% rely on self-research, surpassing the cross-generational average of 48.2%
This generation embraces risk, values decentralization, and leverages online communities for insights.
Y Generation (Born 1981–1996): The Mainstream Drivers
Making up half of respondents, Y generation shows strong engagement:
- Self-rated familiarity score: 5.23/10 (highest among all generations)
- Most responsive to regulation: Regulatory clarity would increase their holding intent by 6.56 points
They represent the bridge between traditional finance and digital assets—open to adoption when trust and infrastructure improve.
X Generation (Born 1965–1980): The Wealthy Investors
X generation dominates in financial capacity:
- Highest average annual income
- Largest share of investors with over NT$10 million invested
- Most likely to have over 10 years of experience
They combine financial resources with market experience, positioning them as high-impact players in the ecosystem.
Baby Boomers (Born 1946–1964): The Security-Conscious
Less familiar with crypto, this group prioritizes safety:
- 68.5% say they’d be more willing to invest if financial institutions offer crypto services
- 82.9% support regulation equivalent to traditional finance
Trust in regulated entities makes them potential adopters once institutional-grade custody and compliance frameworks are in place.
Frequently Asked Questions (FAQ)
Q: Is cryptocurrency a safe investment for beginners?
A: While crypto carries higher volatility, beginners can reduce risk by starting small, using secure platforms, diversifying holdings, and focusing on education before investing.
Q: Why do experienced investors perform better?
A: Long-term exposure builds market intuition, emotional control, and technical knowledge—critical skills for navigating bull and bear cycles effectively.
Q: What’s the most profitable crypto strategy according to the survey?
A: Lending and AI-powered quantitative trading showed the highest profitability rates—68.7% and 68.2%, respectively—due to automation and consistent yield generation.
Q: Should I invest based on my zodiac sign?
A: While the survey found correlations between signs and profitability, success stems from research, discipline, and strategy—not astrology. Use it as a fun insight, not a decision tool.
Q: How can financial institutions help boost crypto adoption?
A: By offering regulated custody solutions, transparent fee structures, integrated banking features, and educational resources—especially important for older or cautious investors.
Q: Are meme coins a wise investment?
A: Meme coins carry high risk due to speculative nature and lack of fundamentals. Only allocate what you can afford to lose, and treat them as entertainment rather than core investments.
The "2023 Virtual Asset Survey" confirms that knowledge, time horizon, strategy choice, and generational mindset all shape investment outcomes. As regulatory clarity improves and institutional participation grows, digital assets are poised to become a mainstream component of personal finance.
Whether you're a student exploring DeFi or a seasoned investor building long-term wealth, continuous learning remains the ultimate edge.
👉 Start your informed crypto journey today—explore secure trading options now.