The world of high-speed motorsport and cutting-edge Web3 technology are accelerating toward a shared future. In a major development for tech and racing enthusiasts alike, OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, has announced a significant expansion of its partnership for the 2024 F1 season. As part of this upgraded collaboration, the OKX logo will be prominently displayed on the side pods of the McLaren F1 race car for 20 Grand Prix events, marking one of the most visible brand integrations in the sport.
This move builds on the momentum generated by the successful joint branding initiatives of 2023 and signals a deeper alignment between innovation-driven technology and elite motorsport performance.
A New Chapter in Tech and Racing Collaboration
The unveiling of McLaren’s 2024 car livery on January 16 revealed a sleek, modern design influenced by the "Stealth Mode" concept co-created by OKX and McLaren in September 2023 during an event in Singapore. The integration of design elements from that collaboration into the official race car underscores the strength of the partnership and the shared vision for blending digital innovation with real-world engineering excellence.
The side pod placement ensures maximum visibility during races, pit stops, and media coverage—offering OKX unparalleled exposure across global broadcasts, digital platforms, and fan engagements throughout the season.
“We are thrilled to be part of the new McLaren F1 Team campaign Whatever It Takes,” said Haider Rafique, Chief Marketing Officer at OKX. “We love the spirit that McLaren is taking into the 2024 season, and we’re excited to see that elements from our co-designed livery from Singapore have been integrated into this year’s design. It feels like this will be a special year for McLaren—and an epic one for our partnership as well.”
Strengthening a High-Performance Alliance
The expanded partnership reflects more than just branding—it represents a strategic alignment between two organizations committed to pushing boundaries. For Zak Brown, CEO of McLaren Racing, the collaboration with OKX continues to deliver value beyond the track.
“Our partnership with OKX is going from strength to strength,” Brown stated. “We’ve delivered some fantastic fan activations last season, and I look forward to building on that success through this expanded relationship. We’re proud to keep the innovative and forward-thinking OKX brand front and center in the fast-paced world of Formula 1.”
McLaren’s legacy in motorsport is unmatched—founded in 1963 by driver Bruce McLaren, the team has since claimed 20 Formula 1 world championships and 183 Grand Prix victories, along with triumphs at Indianapolis 500 and Le Mans. Today, McLaren competes across multiple elite series, including Formula 1, INDYCAR, Formula E, and Extreme E, while also championing sustainability with a commitment to achieving net zero by 2040.
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Bridging Web3 Innovation with Global Sports
This collaboration sits at the intersection of technology, innovation, speed, and fan engagement—core themes that define both OKX and McLaren. As Web3 continues to reshape digital ownership and interaction, its presence in mainstream sports offers new ways for fans to connect with their favorite teams and athletes through NFTs, tokenized experiences, and blockchain-powered loyalty programs.
OKX has positioned itself at the forefront of this movement, not only through its sponsorship of top-tier sports franchises but also through its robust suite of Web3 tools. The company operates one of the world’s fastest and most reliable crypto trading platforms, ranking second globally by trading volume and serving over 50 million users.
Its self-custody solutions, including the OKX Wallet, empower users with full control over their digital assets while providing seamless access to decentralized exchanges (DEXs), NFT marketplaces, DeFi protocols, GameFi ecosystems, and thousands of dApps—all within a secure, user-friendly interface.
Why This Partnership Matters for Fans and Tech Enthusiasts
For fans, this expanded partnership means more than just a logo on a race car. It opens doors to exclusive digital experiences, behind-the-scenes content, and potential NFT collectibles tied to key moments in the F1 season. For tech-savvy audiences, it highlights how blockchain infrastructure can enhance transparency, security, and interactivity in high-stakes environments.
Moreover, OKX reinforces its commitment to transparency by publishing monthly Proof of Reserves, ensuring users can verify asset backing—an industry-leading practice that builds trust in an evolving digital economy.
Core Keywords:
- OKX
- McLaren Formula 1 Team
- Web3 technology
- Crypto trading platform
- F1 car livery
- Blockchain innovation
- Side pod branding
- Digital assets
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Frequently Asked Questions (FAQ)
Q: What does OKX’s expanded partnership with McLaren include?
A: The upgraded partnership includes featuring the OKX logo on the side pods of the McLaren F1 car for 20 races in the 2024 season, along with additional branding placements across team assets.
Q: When was the new McLaren 2024 livery revealed?
A: The new livery was officially unveiled on January 16, 2024, incorporating design inspiration from the OKX-McLaren "Stealth Mode" concept launched in Singapore in September 2023.
Q: Is OKX involved in other sports sponsorships?
A: Yes. OKX partners with several premier global brands and athletes, including Manchester City F.C., The Tribeca Festival, golfer Ian Poulter, Olympian Scotty James, and F1 driver Daniel Ricciardo.
Q: What is Web3’s role in modern motorsport?
A: Web3 enables new forms of fan engagement through NFTs, token-gated experiences, decentralized apps, and transparent data tracking—enhancing how fans interact with teams and events.
Q: How does OKX ensure platform security?
A: OKX publishes monthly Proof of Reserves reports and employs advanced security protocols to protect user assets and maintain trust across its exchange and wallet services.
Q: Where can I learn more about OKX’s products?
A: You can explore OKX’s crypto exchange, OKX Wallet, and other Web3 tools directly through their official platform.
A Future Built on Speed and Innovation
As Formula 1 continues to embrace digital transformation, partnerships like the one between OKX and McLaren exemplify how technology can elevate both performance and fan experience. From co-designed liveries to blockchain-powered engagement models, this alliance is setting a benchmark for what’s possible when innovation meets speed.
With two decades of racing heritage and a bold vision for sustainability and inclusion, McLaren Racing is not just competing for podiums—it’s shaping the future of motorsport. And with OKX’s technological expertise and global reach, this partnership is poised to inspire new generations of fans, developers, and innovators.
Whether you're following the checkered flag or tracking blockchain trends, one thing is clear: the future of sport is digital—and it’s arriving at full throttle.