Move-to-earn fitness platform Sweat Economy has secured $13 million in a private token sale, marking a pivotal step in its transition to Web3. The funding round was led by top-tier investors including Electric Capital, Spartan Capital, OKX Blockdream Ventures, Goodwater Capital, and GSR Ventures—signaling strong confidence in the future of health-focused blockchain applications.
This strategic capital infusion will accelerate Sweat Economy’s evolution from a traditional wellness app into a decentralized ecosystem powered by its native SWEAT token. With over 35 million users already on board, the platform is poised to redefine how people are rewarded for physical activity in the digital age.
👉 Discover how everyday movement can now generate real digital value—no barriers, no upfront costs.
From Sweatcoin to Sweat Economy: A Web3 Transformation
Originally launched in 2015 as Sweatcoin, the app recently rebranded to Sweat Economy to reflect its broader vision: building a decentralized economy around human movement. For years, users have earned digital tokens by walking, which they can redeem for real-world products, services, or charitable donations. Now, with Web3 integration, those rewards are taking on new financial dimensions.
The newly raised funds will power the development and launch of the SWEAT token, set to debut during the Token Generation Event (TGE) on September 12. Built in partnership with Near Protocol, the blockchain infrastructure was selected for its scalability, low environmental impact, and user-friendly transaction speed—key factors for onboarding millions of non-crypto-native users.
“After seven years of planning and preparation, we’re finally bringing the economy of movement to life,” said Oleg Fomenko, co-founder of Sweat Economy. “There’s enormous potential in turning daily steps into tangible value through blockchain technology.”
Why Near Protocol? Speed, Sustainability, and Scalability
While several blockchains were evaluated, Near stood out due to its mission of making Web3 accessible to everyone—not just crypto enthusiasts. Its proof-of-stake consensus mechanism ensures energy efficiency, while its sharded architecture enables fast and low-cost transactions.
For an app with 35 million users—many of whom may be encountering crypto for the first time—these technical advantages are critical. Near allows Sweat Economy to offer a seamless experience where users earn tokens without worrying about high gas fees or complex wallet setups.
Users will soon be able to create an in-app Near wallet directly within the Sweat Economy app. Once the TGE concludes, every 1,000 steps taken will earn one SWEAT token—a simple, transparent reward system designed to encourage consistent physical activity.
“Our mission has always been to make the world more physically active,” Fomenko emphasized. “Every feature we build serves that goal—using technology to motivate people to move.”
How Sweat Economy Stands Out in the Move-to-Earn Space
The move-to-earn (M2E) sector has gained significant traction over the past two years, blending fitness incentives with cryptocurrency rewards. However, many platforms come with steep entry barriers. Take Stepn, for example—one of the earliest M2E apps—where users must purchase NFT-based virtual sneakers before they can start earning. As of recent data from Magic Eden, these NFTs have a floor price of 1.04 SOL (approximately $44), effectively locking out users who can’t afford the initial investment.
Sweat Economy takes a different approach: it’s completely free to play. There are no NFT purchases required, no upfront costs, and no pay-to-start mechanics. This open-access model aligns with its core philosophy of inclusivity and mass adoption.
“Most people don’t want to buy digital shoes just to go for a walk,” said a product strategist familiar with the platform. “Sweat Economy removes friction and meets users where they are—on their feet.”
👉 See how a free-to-play model is disrupting the move-to-earn space and driving mass adoption.
Earning Tokens, Building Value
Starting at the TGE, Sweat Economy users will begin accumulating SWEAT tokens based on verified physical activity. The system uses advanced motion tracking algorithms to ensure accuracy while preventing abuse.
Initially, tokens will be held within the app’s ecosystem. But future updates will unlock full Web3 functionality: users will be able to withdraw SWEAT to external wallets, stake tokens for passive income, save them as digital assets, or use them to purchase NFTs and other goods across compatible platforms.
This phased rollout ensures security and stability while gradually introducing users to decentralized finance (DeFi) concepts. It’s a smart onboarding strategy aimed at converting casual walkers into informed participants in the digital economy.
Core Keywords Driving Engagement
To align with search intent and enhance SEO performance, key terms naturally integrated throughout this article include:
- Move-to-earn
- Sweat Economy
- SWEAT token
- Web3 fitness app
- Near Protocol
- Earn crypto walking
- Free-to-play crypto app
- Decentralized health economy
These keywords reflect high-volume user queries related to blockchain-based wellness platforms and passive income opportunities tied to physical activity.
Frequently Asked Questions (FAQ)
Q: What is Sweat Economy?
A: Sweat Economy is a mobile fitness app that rewards users with digital tokens for walking and other physical activities. Originally launched as Sweatcoin in 2015, it has evolved into a Web3 platform where users can earn the SWEAT token through daily movement.
Q: How do I earn SWEAT tokens?
A: Users earn one SWEAT token for every 1,000 steps recorded by the app. No purchases or subscriptions are required—just walk and earn.
Q: Is there a cost to join Sweat Economy?
A: No. Unlike some move-to-earn apps that require NFT purchases, Sweat Economy is completely free to use.
Q: When will I be able to withdraw my SWEAT tokens?
A: Initially, tokens will remain within the app. After the Token Generation Event on September 12, additional features will roll out allowing withdrawals, staking, and NFT purchases.
Q: Why did Sweat Economy choose Near Protocol?
A: Near was selected for its fast transaction speeds, low environmental impact, and ease of use—making it ideal for scaling a global fitness economy.
Q: How many users does Sweat Economy have?
A: The platform currently has 35 million users worldwide.
The Future of Fitness Is Decentralized
Sweat Economy’s shift to Web3 represents more than just a tech upgrade—it’s a fundamental reimagining of how personal health can intersect with digital ownership and financial empowerment. By leveraging blockchain technology, the app transforms mundane daily routines into opportunities for economic participation.
As the lines between wellness, gamification, and finance continue to blur, platforms like Sweat Economy are leading the charge in creating sustainable, inclusive ecosystems where anyone—regardless of income or technical background—can benefit from staying active.
With strong backing from leading crypto investors and a proven user base of 35 million, Sweat Economy is well-positioned to become a cornerstone of the decentralized health movement.
👉 Join the movement where fitness meets finance—start earning just by walking today.