The legacy of Ayrton Senna will take center stage in São Paulo this November as the OKX Race Club Brasil brings together motorsport passion, cutting-edge technology, and historic Formula 1 memorabilia. Hosted by OKX and McLaren Racing at the B32 venue on Avenida Brigadeiro Faria Lima, this immersive fan experience runs from October 31 to November 3, offering free public access from 12 PM to 9 PM daily.
This event not only celebrates the Brazilian Grand Prix weekend but also pays tribute to one of the greatest icons in motorsport history—three-time world champion Ayrton Senna. With a powerful mix of nostalgia, innovation, and interactivity, the OKX Race Club Brasil aims to connect new generations of fans with the enduring spirit of Formula 1 excellence.
A Legacy on Display: Historic McLaren Cars and Senna’s MP4/5B
At the heart of the exhibition is the legendary McLaren MP4/5B, the very car driven by Ayrton Senna during his dominant 1990 championship season. This iconic vehicle symbolizes a golden era in F1 history and stands as a testament to Senna’s unmatched skill and determination on the track.
In addition to the MP4/5B, attendees will have the rare opportunity to see other historic McLaren race cars that helped shape the team's storied legacy. These vehicles represent decades of engineering innovation and racing glory, including multiple constructors’ and drivers’ titles.
Also on display are special edition MCL38 race cars and driver race suits worn by current McLaren pilots Lando Norris and Oscar Piastri. Designed specifically for the Monaco Grand Prix this season, these items feature bold livery inspired by Senna’s iconic helmet design—complete with vibrant yellow, green, and blue hues reflecting Brazil’s national flag.
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Immersive Fan Engagement: Simulators, Photo Ops, and Live Music
Beyond static displays, the OKX Race Club Brasil offers dynamic, hands-on experiences designed to engage fans of all ages. Visitors can step into virtual reality racing simulators that replicate the intensity of driving an F1 machine at full throttle around legendary circuits.
For lasting memories, multiple photo opportunity zones allow fans to pose beside authentic race cars or even “sit” in a digital cockpit alongside a holographic Senna. These interactive elements blend entertainment with education, giving guests a deeper appreciation of what it takes to compete at the highest level of motorsport.
Adding to the electric atmosphere, live DJ sets will be performed throughout the event days, creating a festival-like ambiance that mirrors the energy of a Grand Prix weekend. The opening ceremony will feature a special appearance by Emerson Fittipaldi, two-time Formula 1 world champion and national motorsport pioneer—further strengthening the connection between past and present Brazilian racing excellence.
Celebrating Senna’s Enduring Impact on Motorsport
Ayrton Senna’s influence extends far beyond his three world championships (1988, 1990, 1991). He redefined what was possible in Formula 1 through sheer talent, relentless focus, and an emotional bond with fans that remains unbroken more than three decades after his passing.
“Senna redefined what was possible in motorsport,” said Guilherme Sacamone, Brazil Director at OKX. “He offered fans something entirely new—a different way to experience racing. At OKX, we draw inspiration from that same pioneering spirit, striving to offer Brazilians a new alternative in financial freedom through innovative products tailored to their needs.”
This sentiment echoes across generations. Claudio Andrade, COO of ALOB Sports—the agency producing the event—emphasized the emotional significance: “It’s an honor to host such a powerful event with global icons like OKX and McLaren, especially to celebrate Ayrton Senna. Every Brazilian remembers those epic victories. The OKX Race Club is a chance to relive that pride.”
OKX and McLaren: Driving Innovation Beyond the Track
As McLaren’s principal partner and a leading Web3 technology company, OKX brings more than sponsorship—it brings a shared vision for innovation and disruption. At the start of the 2025 F1 season, OKX debuted a striking new livery for McLaren’s cars featuring a sleek "Stealth Mode" design, symbolizing both performance and digital transformation.
Their partnership goes beyond branding. It reflects a mutual commitment to pushing boundaries—whether on asphalt or in blockchain technology. By hosting events like the OKX Race Club Brasil, they bridge sports fandom with forward-thinking tech engagement.
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Why This Event Matters for F1 Fans in Brazil
Brazil has long been one of Formula 1’s most passionate markets. From Fittipaldi to Piquet to Senna, Brazilian drivers have left an indelible mark on the sport. Today, with McLaren leading the 2025 constructors’ championship powered by Norris and Piastri, there’s renewed excitement around the team’s performance—and its deep ties to Brazilian heritage.
The OKX Race Club Brasil isn’t just about nostalgia—it’s about continuity. It invites fans to celebrate history while engaging with the future of racing through immersive tech, real-time data, and digital collectibles that reflect evolving fan interaction models in the Web3 era.
Frequently Asked Questions (FAQ)
Q: Is the OKX Race Club Brasil free to attend?
A: Yes, entry is completely free. However, tickets must be reserved in advance via bilheteriadigital.com.
Q: What are the event dates and hours?
A: The event runs from October 31 to November 3, open daily from 12 PM to 9 PM.
Q: Where is the event located?
A: It takes place at B32, Av. Brigadeiro Faria Lima, 3732 – Itaim Bibi, São Paulo-SP.
Q: Will there be interactive activities for children?
A: Yes, VR simulators and photo zones are family-friendly and suitable for all age groups.
Q: Can I meet former or current F1 drivers?
A: Emerson Fittipaldi will attend the opening ceremony. While no other driver appearances are confirmed, guests may encounter special guests throughout the event.
Q: Are there any digital or online components to the event?
A: While primarily in-person, OKX may offer exclusive digital collectibles or NFT experiences linked to the event for registered attendees.
Final Thoughts: More Than Just a Car Show
The OKX Race Club Brasil is more than an exhibition—it’s a cultural moment. It honors Ayrton Senna’s legacy, showcases McLaren’s racing heritage, and introduces Brazilian fans to the next frontier of sports engagement powered by technology.
Whether you're a lifelong F1 enthusiast or discovering the thrill of motorsport for the first time, this event offers something unforgettable.
👉 Be part of the future where racing meets innovation—join the movement today.