The world of Web3 is evolving at lightning speed, with major developments across blockchain infrastructure, digital identity, and regulatory frameworks. In today’s Web3 morning brief, we unpack the most impactful updates from the past 24 hours—ranging from Apple’s revised App Store policies enabling NFT transactions to PayPal’s integration of passkeys for secure logins and a wave of new funding across key startups.
Whether you're a builder, investor, or simply tracking the pulse of decentralized innovation, these updates are essential to understanding where the ecosystem is headed in 2025 and beyond.
👉 Discover how leading platforms are shaping the future of digital ownership and identity.
Apple Allows NFT Transactions via In-App Purchases
In a landmark update to its App Store Review Guidelines, Apple has officially permitted apps to offer NFT minting, purchasing, and sales directly through in-app purchases. This marks a significant shift from previous restrictions that discouraged direct crypto transactions within iOS applications.
Developers can now integrate NFT marketplaces and blockchain-based experiences using Apple’s native payment system, although a 30% commission still applies to all transactions. While this fee remains a point of contention, the policy change signals growing institutional acceptance of digital collectibles and tokenized assets.
This move could accelerate mainstream adoption by bringing NFT functionality into familiar mobile environments. For users, it means easier access to NFTs without leaving their favorite apps or navigating complex wallet integrations.
For developers, the updated rules open new monetization pathways—especially for gaming, art, and social platforms leveraging NFTs for digital identity, membership passes, or in-game assets.
👉 Explore secure ways to manage digital assets in an evolving regulatory landscape.
PayPal Embraces Passkeys for Secure Account Access
PayPal has taken a major step toward passwordless authentication by integrating passkeys as a login method for user accounts. Passkeys, built on FIDO Alliance standards, use biometric verification (like Face ID or fingerprint) and device-based cryptographic keys to eliminate the risks associated with traditional passwords.
This upgrade enhances security against phishing and credential theft—common attack vectors in the Web3 space. Given PayPal's vast user base and history of supporting crypto transactions, this move may encourage broader adoption of passkey technology across decentralized platforms.
For Web3 users, the convergence of trusted fintech security practices with self-custody principles presents a promising path toward safer, more intuitive access to dApps and wallets.
Why Passkeys Matter for Web3
- Phishing-resistant: Unlike passwords or seed phrases, passkeys cannot be stolen via fake websites.
- User-friendly: Biometric login lowers the barrier for non-technical users entering Web3.
- Interoperable: Passkeys can work across devices and services, potentially streamlining multi-platform identity management.
As digital identity becomes central to decentralized ecosystems, solutions like passkeys could bridge the gap between usability and security.
Exclusible Secures $5 Million to Expand NFT Platform
NFT startup Exclusible has raised $5 million in a funding round led by Tioga Capital. The platform focuses on helping creators launch premium digital experiences, including limited-edition drops, interactive content, and community-driven engagement tools.
With the new capital, Exclusible plans to expand its tech stack, enhance creator onboarding, and explore integrations with emerging blockchains. The investment underscores continued confidence in NFTs beyond speculative trading—particularly in use cases centered on fan engagement, digital fashion, and experiential ownership.
This funding comes amid a broader resurgence of interest in utility-focused NFT projects, especially those bridging physical and digital worlds.
Key Trends Driving NFT Innovation
- Creator economy growth: More artists and influencers are adopting NFTs for direct monetization.
- Real-world integration: Brands are using NFTs for event access, product authentication, and loyalty programs.
- Improved UX: Platforms are prioritizing seamless onboarding to attract non-crypto-native audiences.
Other Notable Developments
zkSync Proposes Aave V3 Deployment on Testnet
Matter Labs, the team behind zkSync, has submitted a governance proposal to deploy Aave V3 on zkSync 2.0 testnet. If approved, this would bring one of DeFi’s leading lending protocols to a high-performance zkEVM layer-2 solution, enhancing liquidity and composability.
MakerDAO Moves USDC to Coinbase Prime for Yield
MakerDAO has passed a community proposal to transfer $1.6 billion worth of USDC to Coinbase Prime. The move aims to generate yield through institutional-grade custody and investment services while maintaining transparency and risk controls.
Western Union Files Trademark for Crypto Services
Remittance giant Western Union has filed a trademark application covering cryptocurrency transfers, wallet services, and blockchain-based payment processing. While not confirmation of imminent product launches, the filing suggests strategic interest in expanding into digital asset infrastructure.
Binance Labs Backs Web3 Security Firm Ancilla
Ancilla Inc., a blockchain security startup focused on proactive threat detection and smart contract monitoring, has secured pre-seed funding led by Binance Labs. The investment highlights growing emphasis on securing decentralized systems against exploits and vulnerabilities.
Synota Raises $3M for Bitcoin Settlement Infrastructure
Synota, a UK-based firm building settlement solutions for institutional Bitcoin transactions, has closed a $3 million seed round led by Ego Death Capital. The funding will support development of compliance-first tools for enterprises adopting BTC as a treasury asset.
Frequently Asked Questions (FAQ)
Q: How will Apple’s new App Store rules affect NFT developers?
A: Developers can now offer NFT minting and trading directly in apps using Apple’s in-app purchase system. While this simplifies user experience, the 30% fee may push some projects toward web-based alternatives or revenue models focused on post-purchase utility.
Q: Are passkeys safe for managing crypto accounts?
A: Yes—passkeys are considered more secure than passwords because they’re stored locally and verified cryptographically. When combined with hardware wallets or multi-factor setups, they offer robust protection against common cyber threats.
Q: What makes Exclusible different from other NFT platforms?
A: Exclusible emphasizes high-value creator collaborations and immersive experiences over speculative trading. Its focus on exclusivity, storytelling, and fan engagement aligns with long-term trends in digital collectibles.
Q: Can Aave on zkSync improve DeFi accessibility?
A: Absolutely. Deploying Aave on zkSync’s layer-2 network would reduce gas fees and increase transaction speed, making lending and borrowing more accessible to retail users while preserving Ethereum’s security.
Q: Why is Western Union exploring crypto trademarks?
A: As global payments evolve, traditional financial institutions are exploring blockchain to improve cross-border transfer efficiency, reduce costs, and meet rising demand for digital asset support.
Q: How does MakerDAO benefit from moving USDC to Coinbase Prime?
A: By placing USDC in Coinbase Prime, MakerDAO gains access to competitive yield opportunities through regulated financial instruments while maintaining oversight and liquidity—key for sustaining its stablecoin ecosystem.
The Web3 landscape continues to mature through strategic partnerships, improved security standards, and deeper integration with mainstream platforms. From Apple’s nod to NFTs to PayPal’s push for passwordless access, these shifts reflect a broader trend: decentralized technologies are no longer niche—they’re becoming part of everyday digital life.
As innovation accelerates, staying informed is crucial. Whether you're building the next generation of dApps or managing digital assets securely, understanding these developments helps you stay ahead.
👉 Stay updated with the latest tools and trends shaping the Web3 frontier.