The Australian fintech startup BetterX, a B2B platform enabling financial advisors to securely access, trade, and manage digital assets on behalf of their clients, has raised $2.3 million in pre-Series A funding. This strategic capital injection underscores growing institutional interest in regulated digital asset solutions and positions BetterX as a key player in bridging traditional finance with the emerging crypto economy.
Backed by a mix of seasoned investors from Australia, Singapore, and the Middle East, BetterX is accelerating its regional expansion while maintaining profitability in its home market. The platform offers institutional-grade infrastructure for tokenization, trading, and portfolio management—critical components for wealth managers navigating the complex world of digital assets.
Strategic Funding Backed by Institutional Investors
The $2.3 million raise includes support from existing investors such as Aura Group and Kinsey Cotton, co-founder of Tibra Capital. New participants in this round include:
- Grand Prix Capital (Sydney)
- Aument Capital (Singapore)
- Sabrina Tachdjian, angel investor and representative of the HBAR Foundation
- Riaz Mehta, founder of Crypto Knights
This diverse investor base reflects strong cross-border confidence in BetterX’s compliance-first approach and scalable platform model. Additional stakeholders in the company include Scalare Partners (listed on the ASX), Wholesale Investor, B7 Capital, and Audacy Ventures—further reinforcing its credibility within institutional finance circles.
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Bridging Traditional Finance and Digital Assets
Founded in 2021 by Sydney-based banking veteran Adam Switzer, former investment analyst Eric Chau, and Tibra Capital’s Kinsey Cotton, BetterX was initially launched under the name Leonie Hill before rebranding last year. The rebrand marked a pivotal shift toward a more focused mission: empowering financial advisors with compliant, enterprise-grade tools for digital asset integration.
“We’re thrilled to have the continued support of our existing investors and welcome new partners who share our vision,” said Adam Switzer. “As institutions increasingly adopt digital assets, we’re committed to delivering seamless, compliant, and institutional-grade solutions that connect traditional finance with the digital asset ecosystem.”
BetterX addresses three core challenges in the digital asset space:
- Security
- Custody
- Regulatory Compliance
By offering end-to-end infrastructure for tokenization, trade execution, and portfolio monitoring, the platform enables advisors to offer digital asset products with confidence—and full regulatory clarity.
Regulatory Compliance and Market Readiness
One of BetterX’s key differentiators is its registration with AUSTRAC (Australian Transaction Reports and Analysis Centre), Australia’s financial intelligence agency. This ensures all transactions comply with anti-money laundering (AML) and counter-terrorism financing (CTF) regulations—a critical requirement for institutional adoption.
For financial advisors, regulatory ambiguity has long been a barrier to offering crypto-related services. BetterX removes this friction by embedding compliance into its architecture, allowing firms to onboard clients, manage risk, and report activity within a legally recognized framework.
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Expansion Plans Across Asia and Beyond
With its Australian operations now profitable, BetterX is leveraging the new capital to:
- Accelerate expansion across Asia-Pacific
- Explore entry into the Middle East
- Assess opportunities in the U.S. market
These regions represent high-growth corridors for digital asset adoption, particularly among family offices, private banks, and independent wealth managers seeking diversified investment vehicles.
The platform’s modular design allows it to be customized for local regulatory environments, making cross-border scaling both efficient and compliant. Its focus on B2B integration means BetterX doesn’t target retail users directly but instead empowers intermediaries—financial advisors—who already have trusted relationships with high-net-worth clients.
Core Keywords Driving Visibility
To align with search intent and enhance discoverability, the following keywords have been naturally integrated throughout this article:
- digital asset platform
- financial advisors crypto
- institutional crypto trading
- tokenization infrastructure
- regulated cryptocurrency exchange
- AUSTRAC registered crypto
- B2B fintech Australia
- crypto portfolio management
These terms reflect real user queries from professionals seeking secure, compliant ways to integrate blockchain-based assets into traditional investment portfolios.
Frequently Asked Questions (FAQ)
What is BetterX?
BetterX is an Australian B2B fintech platform that enables financial advisors to securely access, trade, and manage digital assets for their clients. It provides institutional-grade infrastructure for tokenization, trading, and portfolio management with full regulatory compliance.
Is BetterX a cryptocurrency exchange?
While BetterX facilitates digital asset trading, it operates as a backend infrastructure provider rather than a public-facing exchange. It serves financial institutions and advisors who need compliant access to crypto markets without managing custody or compliance independently.
Where is BetterX registered and regulated?
BetterX is registered with AUSTRAC, Australia’s financial intelligence and regulatory body. This ensures adherence to AML/CTF laws and strengthens trust among institutional partners.
Who uses BetterX?
The platform is designed for financial advisors, wealth managers, and institutional investors looking to offer digital asset products to their clients in a secure and regulated environment.
How does BetterX ensure security and custody?
BetterX partners with licensed custodians and uses multi-signature wallets, cold storage solutions, and real-time monitoring systems to protect client assets. Security protocols are aligned with global institutional standards.
What are BetterX’s expansion plans?
BetterX plans to expand across Asia, evaluate opportunities in the Middle East, and explore entry into the U.S. market—all while maintaining its profitable core operations in Australia.
👉 See how global fintech platforms are enabling secure digital asset access.
Final Thoughts: A Growing Bridge Between Finance Worlds
BetterX represents a maturing trend in fintech: the rise of regulated, advisor-focused platforms that make digital assets accessible without compromising compliance or security. As more institutions recognize crypto not as a speculative asset but as a legitimate component of diversified portfolios, demand for trusted intermediaries like BetterX will continue to grow.
With strong backing, a clear go-to-market strategy, and a foundation built on regulatory rigor, BetterX is well-positioned to become a cornerstone of the next-generation financial ecosystem—one where traditional wealth management seamlessly integrates with blockchain innovation.