The future of Web3 is accelerating—fast. At Token2049 in Singapore, one of the most influential Web3 and digital asset conferences in the Asia Pacific region, OKX took center stage to reinforce its leadership in shaping the next generation of decentralized technology. From high-profile panel discussions to fan-driven experiences and a bold new Formula 1 livery, OKX’s presence underscored a unified mission: to drive mainstream adoption of Web3 through innovation, education, and strategic partnerships.
Held from September 13 to 14, 2023, Token2049 brought together industry leaders, developers, investors, and enthusiasts to explore the evolution of blockchain, crypto regulation, and the expanding role of Web3 in everyday life. As a headline sponsor, OKX not only hosted the OKX Mainstage but also activated real-world engagement through sports, entertainment, and community events across Singapore.
Leadership Voices: Shaping the Future of Crypto
At the heart of OKX’s presence was a series of high-impact speaking engagements featuring top executives who shared insights on market trends, regulatory developments, and the long-term vision for digital assets.
Hong Fang, President of OKX, participated in a pivotal panel titled “The Future of Crypto: Regulatory Uncertainty and the Path Forward,” alongside Ripple CEO Brad Garlinghouse and Bitgo CEO Mike Belshe. The discussion centered on the growing importance of clear, balanced regulatory frameworks across jurisdictions—particularly in Asia—and how compliant innovation can foster trust and institutional participation.
“Regulation isn’t a barrier—it’s a bridge,” said Hong Fang. “As the industry matures, responsible engagement with policymakers will be key to unlocking global adoption.”
Lennix Lai, Global Chief Commercial Officer at OKX, joined exchange leaders from Bybit, Kucoin, and Bitget on Day 2 to discuss the evolving challenges and opportunities facing crypto platforms. Topics ranged from security and user experience to cross-chain interoperability and the rise of decentralized identity.
Meanwhile, Chief Marketing Officer Haider Rafique led a dynamic fireside chat with two of OKX’s most recognizable ambassadors: Daniel Ricciardo, Formula 1 driver for Scuderia AlphaTauri, and Scotty James, Olympic snowboard champion. The conversation explored how Web3 is transforming fan engagement in sports and entertainment—through NFTs, token-gated experiences, and digital collectibles.
👉 Discover how Web3 is revolutionizing sports fandom and creating new fan economies.
Web3 Meets Motorsport: OKX x McLaren Racing Reveal “Stealth Mode” Livery
One of the most visually striking moments came on September 13, when OKX and McLaren Racing unveiled a limited-edition “Stealth Mode” livery for the MCL60 Formula 1 car at an exclusive media event hosted at Lantern, Fullerton Bay Hotel.
Featuring sleek black aesthetics with futuristic design elements, the livery prominently displays the phrase “Accelerating Web3” on the rear wing—a powerful symbol of the partnership’s mission to bring blockchain technology into the mainstream through high-performance racing.
This special design was showcased during two major races in the 2023 FIA Formula One World Championship:
- Singapore Grand Prix (September 15–17)
- Japanese Grand Prix (September 22–24)
The collaboration goes beyond branding. It represents a shared vision between OKX and McLaren Racing to innovate at the intersection of technology, sport, and fan interaction—using Web3 tools to deepen engagement and offer unique digital experiences.
OKX Race Club: Bringing Fans Into the Web3 Experience
To further connect with motorsport enthusiasts, OKX launched OKX Race Club, a McLaren-themed fanzone located at CHIJMES from September 14 to 17. The immersive experience featured interactive exhibits, live race screenings, and appearances by key figures from the McLaren team.
On September 14, star driver Lando Norris engaged with fans, while CEO Zak Brown joined on September 15 to discuss the future of racing and technology integration.
Visitors who downloaded the OKX Wallet, created an account, and minted an NFT via the OKX NFT Marketplace received exclusive OKX-branded merchandise—including caps, t-shirts, and limited-edition collectibles. This hands-on approach lowered the entry barrier for newcomers to Web3, turning curiosity into action.
“It’s not just about watching the race,” said Haider Rafique. “It’s about being part of a digital ecosystem where fans own their experiences.”
👉 Start your journey into Web3 with a secure wallet and easy NFT creation tools.
Rewriting the System: OKX Web3 Party with Key Ecosystem Partners
On the second night of Token2049, OKX hosted “Rewrite the System: An OKX Web3 Party” at MARQUEE Singapore—an electrifying evening that brought together developers, founders, and innovators from across the blockchain space.
In collaboration with core Web3 partners including Polygon, Lido, DWF Labs, and Orbiter Finance, the event featured:
- Live NFT printing stations
- On-chain gaming zones
- Lucky draws with crypto prizes
- Panel discussions on layer-2 scaling, DeFi infrastructure, and sustainable ecosystem growth
The party wasn’t just celebration—it was a statement. By uniting key players in one room, OKX emphasized the importance of open collaboration in building scalable, user-friendly Web3 solutions that can serve billions.
Core Keywords Driving Adoption
This multi-faceted activation highlights several core themes central to OKX’s strategy:
- Web3 adoption
- Blockchain technology
- NFT marketplace
- Crypto exchange
- Digital assets
- Decentralized finance (DeFi)
- Fan engagement
- McLaren Racing partnership
These keywords reflect both user search intent and industry momentum. Whether someone is exploring how to mint their first NFT or analyzing regulatory trends in Asia Pacific, OKX’s initiatives provide relevant touchpoints across the discovery funnel.
Frequently Asked Questions (FAQ)
Q: What is the significance of the ‘Stealth Mode’ livery?
A: The Stealth Mode livery symbolizes OKX’s commitment to advancing Web3 innovation quietly but powerfully—just like stealth technology in racing. It serves as a visual reminder that blockchain is becoming embedded in mainstream culture.
Q: How can I mint an NFT with OKX?
A: Simply download the OKX Wallet, connect to the OKX NFT Marketplace, choose your preferred blockchain network (like Ethereum or Polygon), upload your digital asset, and follow the minting steps. No coding required.
Q: Is OKX available in the Asia Pacific region?
A: Yes. OKX offers localized services and support across multiple APAC markets, focusing on compliance, security, and user education to promote responsible digital asset use.
Q: What role do ambassadors like Daniel Ricciardo play in Web3 education?
A: High-profile ambassadors help demystify Web3 for broader audiences. Through relatable narratives and fan interactions, they make complex topics like wallets, NFTs, and decentralization more accessible.
Q: Can I attend future OKX events like Token2049 or Race Club?
A: Absolutely. Keep an eye on official channels for announcements about upcoming activations at major sporting events or crypto conferences worldwide.
👉 Join the next wave of Web3 innovation—explore events, tools, and community programs today.
Final Lap: Accelerating Toward a Decentralized Future
From thought leadership panels to immersive fan experiences and iconic branding on F1 cars, OKX’s 2023 Token2049 campaign demonstrated a holistic approach to advancing Web3. By aligning with trusted institutions like McLaren Racing and empowering users through simple onboarding tools, OKX is not just participating in the digital revolution—it’s accelerating it.
As regulatory clarity improves and user demand grows, platforms that combine technological excellence with real-world relevance will lead the charge. With strategic partnerships, educational outreach, and bold creative expression, OKX continues to push boundaries—proving that Web3 isn’t just coming; it’s already here.